Madhup Yadav. Chandigarh. 26th February.:MSM Discovery Pvt. Ltd. is popularly known as the ‘TheOneAlliance’ and has always strategically partnered with the best channels in every genre so as to provide the viewers a wider choice. In line with this strategy, ‘TheOneAlliance’ bouquet today renewed its distribution pacts with the VIACOM18 channels MTV, Nick and Vh1. In addition, MSM Discovery Private Limited is pleased to announce a distribution tie-up for COLORS, one of India’s most popular GEC today. This path-breaking development is bound to change the distribution landscape of the Indian television industry.
Chairman of MSM Discovery Pvt Ltd, Kunal Dasgupta said, “It’s optimistic about an explosive growth for the company with the addition of COLORS. This strategic alliance positions us uniquely for a quantum leap in terms of growth with our complete package of creative, niche channels under One Power Brand, ‘TheOneAlliance’ said Kunal.
Commenting on the tie-up, CEO of Viacom 18 Media Pvt Ltd., Haresh Chawla said, "With MTV, Nick and Vh1 being a part of ‘TheOneAlliance’ bouquet as pay channels, we’ve enjoyed a long and fruitful relationship with ‘TheOneAlliance’ over the last few years. With the addition of COLORS, we expect to strengthen this partnership even further.”
SVP & General Manager of Discovery Networks Asia-Pacific, Rahul Johri said, “The addition of COLORS to our existing portfolio is a reflection of MSM Discovery’s robust distribution network and distinct competitive advantage.”
COLORS CEO, Rajesh Kamat said: We are happy to partner with this Bouquet as we embark on our next phase of growth, hereon. ” With this partnership, a critical part of COLORS’ business plan has been put in place" he said.
‘TheOneAlliance’ brand with the inclusion of COLORS. Our Channels offer something for everyone in the family and collectively a compelling proposition for every platform” said President of MSM Discovery Rajesh Kaul.