Delhi, October 31th 2013 : Music giant Sony Music hosted a mega launch of the album ‘Billionaire’ for singer Indeep Bakshi’s sophomore album at Billionaire Club, Vasant Kunj, Delhi. Popular for his single ‘Saturday Saturday’, Indeep created a huge fan base for himself not only in India but with international audiences as well.
The album that took Indeep a year to complete, and has a new flavor added to the genre of Punjabi hip-hop, that will definitely get people onto the dance floor. All the tracks in the album are perfect for a party. Indeep has experimented with the sound in this album and the album could comfortably be placed in the EDM (electronic dance music) genre.
Says Indeep Bakshi, “Many songs from ’Billionaire’, that are being loved by fans essentially talk about what women typically think and want. The lyrics offer my perspective, as someone from the opposite sex on those issues. Going by the promotional tours, songs like ‘Madam ji’, ‘I like you fully dressed’ and ‘Don’t look at me’ are being appreciated by the youth.”
The album has 9 tracks in which the Delhi-based singer has penned lyrics to voice his perspective on what occupies mind space of his female fan following, in the ‘lingo’ understood by the young in party flavored music, that adds the fun element to the entire album.
Mr. Pawanesh Pajnu, Head of Sony Music Entertainment Punjab, commented “Punjab is an important market for us, our strategy re-iterates our position as a leader in the music industry catering to local needs of the Indian music lover. Indeep’s voice transcends boundaries and is a huge hit amongst youth not only in metros but in international shores as well. ”
The event also saw rapper and pop artist Raftaar ‘Tamanche Pe Disco’ from the film ‘Bullet Raja’, Badshah (singer and rapper), along with other reputed names from the pop music industry.