Mumbai, 14th May 2015:Rajasthan Royals today embarked on an innings of a different kind. The franchise announced its support for the development and welfare of the Girl Child and pledged 2% of the annual profits of the company for the current financial year towards the cause. The franchise has tied-up with 2 NGOs – Educate Girls and Aanganwho will be the beneficiaries of this funding. The British Asian Trust (BAT), part of HRH Prince of Wales Charities, will work as the Implementation Partner with the Rajasthan Royals.
Taking inspiration from the Indian Government’s ‘BetiBachaoBetiPadhao’ initiative, the franchise wishes to heighten awareness around the issues facing the girl child, engage with its fans and other cricket lovers, utilize its digital assets to reach out to audiences and seek to make a difference by contributing brand support and monetary resources towards this cause.
The CSR initiative will support the 2 NGOs on issues that affect the future of the girl child – education of girl children, knowledge of gender discrimination the overall survival, protection and empowerment of the girl child.