28 July : In an era where fight against female feticide and dowry issues is picking up all across, where women liberation and female empowerment is most talked about, ETC Channel Punjabi in its all new endeavor is contributing its fare share of responsibility by introducing with first of its kind program for women in the Punjabi genre – ‘Main Ki Karaan’. Within 3 weeks of its launch, the show has managed to strike an extra ordinary emotional chord with females across length and breadth of the country. The newly launched query based show is proving as an instant connect with women who wish to seek answers on diverse aspects concerning them, their families, their society and most important of all-their feminity. The show picks up issues and concerns that are not often talked about explicitly, opening up a platform for female viewers to explore and elicit all facets of information connected with the subject.
Female viewers speak their heart out with experts from various streams and consider this programme as one of the most authentic sources of information and guidance. The participants make a choice from letters, e-mails, SMS or telephone calls to discuss the problems they have been jostling with. The TRPs indication for already aired 3 episodes on Beauty, Gynecology and Nutrition have been over whelming and the channel is flooded with responses and requests to answer their queries.
“This is really a great effort. Problems that we couldn’t discuss openly are now addressed here in the most authentic manner. Women face many inhibitions and are actually unable to speak openly even about diseases that we physically encounter”- said a caller from Patiala as she asked a question to the gynecologist on the show. However the show understands the sensitivity of deciphering the identities on Television and makes sure that anonymity, if desired by caller, is duly respected and maintained.
Televised every Friday at 7 pm, the show is catching up rapidly in the region. Experts like lawyers, counselors and fitness experts in the pipeline; the show is pacing fast in the perusal of its social responsibility to satisfy the urge of questions, questions and more questions.