Chandigarh, May 23 2008 – Lee Cooper, the fine English denim company, today announced the opening of the "Lee Cooper Exclusive" at Sec -17 in Chandigarh.
To celebrate the advent of hi fashion in Chandigarh, the store hosted an exhilarating fashion extravaganza where models walked the ramp with the latest offerings from Lee Cooper. The collections showcased included the Spring Summer 2008, Red Diamond, The Beatles collection etc. This fashion fiesta marks the beginning of a new trend in the sphere of apparel retail – taking the shopping experience to whole new level of luxury, style and spunk.
Lee Cooper enters into its Centenary Year in August 2008. This exclusive store marks the onset of the 100 year celebrations. In addition to the new store, Lee Cooper plans to leverage this opportunity to the fullest through product launches, designer tie ups and lot more.
This impressive store spans an amazing 4,000 sq ft in Chandigarh’s Sector 17 and will house the latest Red Diamond collection from Lee Cooper along with the Authentics & Originals line.
The brand has also launched its eye gear at the store. Footwear & recently launched eyewear completes the entire wardrobe offer the young discerning customer.
The store has a theme of live pub cum Lounge. An overall kitschy feel with low ambient lighting, a denim wall as an ode to denim, framed heritage pictures, well placed antique and art deco furniture, along with a ‘Theme of the Week’ wall, come together seamlessly. The store has high ceilings and large trial rooms with couches, which add a feeling of luxury and comfort. The luxury lounge on the mezzanine floor has comfortable couches, a designer lamp and a shaggy carpet and features the premium Red Diamond collection. The Red Diamond collection features the latest 360 degree stretch X-Fit denims; a revolutionary concept which will take Chandigarh by storm. The USP of the X Fit jeans are their "flex" appeal – a culmination of comfort and style.
The store will also house the recently launched Spring Summer collection – making this store a complete lifestyle store. The collection includes bottoms falling into the Red Diamond collection have fits to suit all body types. Chic vintage checks, herringbones and structures, 60’s inspired pleated trousers with suspenders for the men and delicate satin and chiffon dresses and tops with Glitter and lurex in a palette of black, silver, dusty pink, cream, purple and deep red and green with floral and small delicate prints and mélange tees for the women complete the trendy look.
Prominent Lee Cooper elements are displayed to have an eclectic mix of modern and heritage. The feature walls and elements build the mood and add interest. Realistic mannequins with wigs, styling and makeup add to the effect as they are positioned on a podium as a rock band while others look on at the ‘performance’!
With this store, Lee Cooper has made its first courtship with Chandigarh and plans to launch stores in Jalandhar and Amritsar in the near future. By the end of the year, Lee Cooper plans to house 60 exclusive outlets all over India, strengthening its national footprint.
Announcing the launch of this new store in Chandigarh, Mr. Ameet Panchal, CEO Lee Cooper (India) Pvt. Ltd said, "Chandigarh has emerged as a promising market for Lee Cooper. The aspiration and affluence levels have grown substantially. The young people here are brand and fashion conscious, and really know what they want, be it irreverent, trendy or sporty. And the Lee Cooper brand mirrors the same values and so it makes for a good fit.
The Lee Cooper customers in Chandigarh, we hope will move forward to form Lee Cooper’s Clan – based on a common interest for rock music and sports, which has happened in other cities. This is where we give back to our consumers so they can enrich themselves with the Lee Cooper experience, be it access to a jamming session or an evening seeing upcoming bands".
Lee Cooper merchandise is currently available at all Lee Cooper Exclusives in Mumbai, New Delhi, Noida, Pune, Ahmedabad, Goa, Indore, Surat, Baroda, Hyderabad, Bangalore, Ludhiana, Kolkata, Raipur, Bhilai, Nagpur and is also available at Pantaloons, Central , India Bulls Megastore (Pyramid), Globus, Lifestyle and all leading Retail outlets across the country.