Kalyani is an entertainment education programme series with integrated approach to health communication since May 2002. The programme focuses on major communicable & non-communicable diseases and Reproductive Child Health Care. Produced and telecast in India’s most backward and populous states with poor health indicators. Kalyani is telecast 4 times a week with two fresh programmes Mondays and Thursdays and two repeat programmes on Tuesdays and Fridays. One weekly programme focusing on diseases is telecast in 8 states while the second, on maternal and child health issues is produced and telecast in 9 states and has been extended to 8 North-Eastern States of India.