Chandigarh, Aug 10, 2008: In the run up to – ‘Sketch the i’ – the unique school contact program initiated by Hyundai Motor India Limited, a group of more than 55 students across various schools in Chandigarh today assembled together to participate in the painting competition organized at the KLG Hyundai showroom.
‘Sketch the i’ – an informative educational program aimed at creating safer road users has been initiated by Hyundai Motor India in over 250 schools across 14 different cities – Delhi, Lucknow, Chandigarh, Jaipur, Indore, Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Guwahati and Cochin- to educate children on road safety and make them more aware of road safety.
The 2nd round of ‘Sketch the i’ contest saw the young minds expressing inspiring ideas on the theme of ‘Road Safety’. Children from across 15 schools in Chandigarh participated in this painting competition which has been gaining momentum right from the time when it was launched in the month of June ’08.
An unprecedented 140,000 students have already participated in the contest and expressed their innovative ideas and creativity on road safety. In all 52 finalists from different cities will be selected to the finals in the national competition and each of them will be awarded a prize of Rs 10,000, while the three submissions adjudged the best at the national level will get an opportunity to visit the Hyundai plant in Korea.
Speaking on this occasion Mr Arvind Saxena, Senior VP, Marketing and Sales, HMIL said, "We are always looking for ideas on how to create awareness about road safety and where better to look than among the youngsters, who are the most imaginative. The humongous response from across cities is a testimony to the fulfilment of Hyundai’s objective of enhancing awareness and creating safe road users for the future. This will further motivate us to continue with this initiative and use this forum to inculcate the message of road safety amongst children."
Hyundai has long supported the cause of road safety and is also involved in running the student traffic volunteer scheme in the cities of Delhi and Chennai which will expand to include other metros in the coming months. The school contact program too links safety and education together and is a step further in the cause of spreading awareness about road safety.