New Delhi, October 31th 2012: After an overwhelming launch response SportsFit by MS Dhoni, today announced the launch of its another Gym and Fitness Centre at Ambience Mall, Vasant Kunj, New Delhi. With this launch SportsFit, India’s youngest and most ambitious fitness and wellness brand will have four Gym and Fitness Centre in Delhi, NCR.
SportsFit by MS Dhoni offers training, which is focused to train human body with exciting exercise regime that shows immediate results. The brand is driven to achieve overall wellness and fitness with workouts that improve athletism by building physical skills in endurance, speed, flexibility, strength and balance.
Speaking at the launch of SportsFit, Vasant Kunj, MS Dhoni, Captain, Indian Cricket Team said, “We are extremely proud of the great feedback we have got for SportsFit so far. SportsFit is a pioneering concept where we aspire to achieve a complete workout aimed at overall fitness of patrons. We have on board a great team of experts who are available to provide specific training programmes for all age groups and athletes. We believe in measuring fitness on functional performance rather than plain aesthetics.”
“We are setting new standards within the industry and with Dhoni’s experience and expertise, we will help realize the consumers fitness goals” says Pankaj Guliani, CEO SportsFit. “Keeping in mind Dhoni’s philosophy of fitness for all we have introduced the concept of Personal Attention to all members. This means that whoever joins our gym is special for us and does not need to enroll in separate Personal Training classes and pay extra” added Pankaj Guliani.
Taking about the occasion Sajid Shamim, Chairman, SportsFit said, “Keeping our business objective of aggressive expansion strategy for SportsFit we are excited to launch our fourth center here in Ambience Mall, Vasant Kunj, Delhi. Our plan is to launch 200 outlets through the Franchisee route in the coming five year across all major cities in India. We are also looking at expanding overseas in prominent markets like Dubai and Singapore.”
Business partner of MS. Dhoni, and Mentor of SportsFit Arun Pandey says “MS Dhoni is very excited about this project and his vision is to build a culture of fitness among the people of India and also enhance the fitness of professional athletes. We at SportsFit are really looking forward to a fit India. SportsFit will be one of its a kind fitness centre offering top -of-the-line fitness programs tailored for specific goals and needs.
The launch witnessed a ten minute workout by specialised fitness trainers. The super fit captain of the Indian Cricket Team aims at creating a group of athletes willing to challenge and dedicate themselves to a fit way of life.
The fitness centre in Ambience Mall, Vasant Kunj is 24000 sqft (super area) and is fully equipped with state of the art training machines. SportsFit also has on board a team of training experts, nutritionist and physiotherapist to look into overall wellness and fitness. The center is all set to provide an unmatched workout experience to the Delhiites with other fitness activities by experts like Athletic Fit, Tone Fit, Zumba, Latin Dance, Yoga and more. SportsFit also promises supreme recreational options with ultimate jaccuzi, steam and sauna options to provide a complete wellness package to its customers.