24 Nov : Reliance Communications’ DTH services subsidiary, Big TV, has claimed it has reached the one million subscriber mark within 90 days of its launch, capturing a 15 percent market share.
"Our customer-centric approach coupled with advanced technology, superior product and service with a wide distribution and installation service network spanning the country has helped BIG TV cross the million milestone in such a short span of time," Reliance Communications President Mahesh Prasad said in New Delhi on Monday.
Asked if the current economic slowdown would force the company go slow on expansion, he replied in the negative and said, "right from day one, we have set ourselves realistic and aggressive targets, that is to achieve 40 percent of the DTH market by 2011. We are on track."
These are tough times for the industry and we are looking at how to get the best of our people and existing resources, he added. He said that the depreciating rupee is putting pressure on margins for import of set top boxes and the company is looking at all options, including price rise and packaging to tide over the situation. "We continue to monitor the situation on a week-to-week, month-to-month basis and we would do what is necessary," Prasad said.
Launched in August this year, BIG TV is available at over one lakh retail outlets across 6,500 towns along with over 2,000 exclusive Reliance branded stores.