\Sanjay Pahwa, Chandigarh : EMGEE Group, a leading global real estate developer, synonymous with luxurious living, today officially announces the introduction of the celebrity father-daughter duo Anil and Sonam Kapoor as their brand ambassadors.
With over four decades of experience in carving out the most coveted residencies spanning across the country, EMGEE Group is steadily ramping up its footprint globally with luxury projects across India, Spain and Eastern Europe, and this makes Sonam & Anil Kapoor the natural choice considering their vast international appeal. Luminary, Anil Kapoor, on his association with the Group commented, “After decades in the film industry, this is only my second endorsement. Being a celebrity I have a moral responsibility to what I represent and would support a company or brand only when I believe in it completely. EMGEE Group’s large team of passion driven individuals knitted together by the desire to help build people’s aspirations, exemplified by their tagline “We House Your Dreams”, have accomplished commendable accolades with unsurpassed finesse. This central philosophy encompassing passion, quality, integrity and transparency forms the pillar of my family too and thus my daughter Sonam and I are delighted to partner in their progress”.
Sonam Kapoor commented, “What I love about the designs and architecture of EMGEE Group are that they craft dramatically innovative homes in energy packed sustainable spaces with unparallel comforts. “Anantam” – their luxury villas and apartments at Dona Paula in Goa, are a case in point where sculptural finesse in concrete is adorned in the infinite beauty of nature. EMGEE Group’s endeavor in spearheading several trailblazing initiatives including the green revolution, elegant juxtaposing of enviable contemporary design concepts with untamed nature is what sets them apart and is a close replica of my own persona”.
As the founder and CMD of EMGEE Group, Mudhit Gupta comments, “EMGEE Group’s foundation is built on the principles of Quality, Delivery, Integrity, Eco-Friendliness and Innovation. We strive to offer unrivaled lifestyle living at exotic locations in India and Europe. Anil and Sonam Kapoor are a perfect fit as brand ambassadors as they epitomize family values. Today, Anil is not only a Bollywood star but also an international actor of great repute with his work in Hollywood being highly appreciated by one and all. He has played an important role in the award winning series ‘24’ and with his upcoming movies ‘Mission Impossible IV – Ghost Protocol’ and ‘Cities’, he is once again ready to lay the red carpet for India on the international arena after the magnificent success of Slumdog Millionaire. Sonam is reckoned as a youth icon in the country defining true elegance and style at a young age, symbolizing qualities that EMGEE Group stands for and our association with them will help us scale new heights by strengthening our bond with our target audience.”
Speaking about the association, Atul Kasbekar, CMD, Bling Entertainment Solutions, the company that manages the Kapoors’ commercial interests said, “To get Anil to agree to endorse any brand is an exercise unto itself. He is very particular about the synergy and delivery of promise that the brand propagates. We’re delighted that Mr Kapoor has consented to endorse the EMGEE brand.
EMGEE Group is ably aided by the exceptional proficiency of the internationally-acclaimed architect Sanjay Puri, who has been associated with them for a long time and has always played a pivotal role in all their projects. Sanjay is the only architect to have won commendation awards in 3 categories simultaneously at MIPIM Architectural Review Future Projects Awards at Cannes, France in 2011. Along with 14 international awards and 54 national awards, including CW India’s Top Ten Architects Award for 6 years, Sanjay Puri’s projects have been extensively featured in a host of national and international publications. Sanjay has been a speaker at many conventions and institutions all over the world and is the only Indian architect to have been included in the judging panel at the World Architecture Festival 2010, Barcelona amongst 70 international judges. The Groups long standing association with Sanjay has not only enabled them to carve a personalized niche within the Indian perimeters but is also helping in creating ripples on foreign shores.
EMGEE Group’s philosophy is conservation of energy and ethical ecology. The group focuses on initiating projects of rain-water harvesting in India which have been acclaimed with the prestigious Platinum Certification for Leadership in Energy and Environmental Design (LEED) from the non-profit organization “The United States Green Building Council”.