By Madhup. 13th, Aug: PVR Pictures and Anil Kapoor Films Company’s girl-power movie ‘Aisha’ has set a new benchmark in the Indian Box Office history for a female protagonist led film. The first weekend collections point to an impressive worldwide theatrical gross of Rs 26 crore. ‘Aisha’, which opened with 475 screens in India and 135 screens overseas, is now one of the biggest films featuring a female lead. An ensemble star cast led by Sonam Kapoor & Abhay Deol has impressed the critics and audiences alike with their performances. The stylishly made ‘Aisha’ has had an instant connect with the youth & female audiences, and is now being referred to as an effervescent coming-of-age film for the Indian Film Industry.
While commenting on this, Worldwide Distribution Head of PVR Pictures, Mr. Deepak Sharma said, “We are extremely delighted with Aisha’s initial response at the box office and expect the film to set a new benchmark for female protagonist centric films in India.”
The Indian and International press has rated the film, some reviews are:
§ “Truly this must be one of the most exquisitely crafted films to sashay down Bollywood’s boulevard”… Nikhat Kazmi, Times of India – ****
§ “Aisha is sure to open eyes to the talent of its leading lady Sonam Kapoor, who gives face, form and expression to Aisha”….Taran Adarsh – *** ½
§ “Aisha is as fresh as strawberries and cream”… Obsever, London – *** 1/2
§ “Not so serious as to bog you down, not so frivolous as to be dismissed, Aisha is just right”… Sonia
Chopra, Sify.com – ***1/2
§ “Lajawaab Hai Aisha” …. Fever 104 FM – ****
§ “ The film’s utter lack of Bollywoodness sets it apart”….Filmfare – ***
§ “Aisha is a radiant, funny and clever adaptation of Jane Austen’s Emma”… Asian Age – ***1/2