Zee TV, the Hindi general entertainment channel (GEC), that has brought Indian viewers superlative successes in the non-fiction genre like ‘Sa Re Ga Ma Pa’ & ‘Dance India Dance’ – shows that have made superstars out of the talented common man, will now present a show that presents some of the India’s biggest faces on television in a never-before-seen avatar … You’ve loved these popular stars as actors, anchors or comedians, but it’s time now to introduce the singer that resides inside each of them! Zee TV’s next reality show ‘Star Ya Rockstar’ promises to pack in one surprise after another as it premieres on Saturday, October 8 at 8:30 PM and airs every Saturday and Sunday at 8:30 PM. It promises to be a mammoth celebration of singing talent with the biggest names on television vying to be crowned the ultimate ‘Rockstar’!
Singing on national television for the very first time will be actors Ragini Khanna, Neha Marda, Sachin Pilgaonkar, Sumit Raghavan, Mansi Parekh, Chhavi Mittal and Manish Paul. With such an interesting ensemble of TV artistes raring to participate in Zee TV’s Star Ya Rockstar, the task of stringing it all together with her charm, wit and spunk lies squarely on vivacious anchor Mona Singh’s able shoulders.
A home-grown format, ‘Star ya Rockstar’ will see the contestants give electrifying performances, endure heartbreaking eliminations every Saturday and embark on a journey filled with fun & shocking moments as viewers see a new side of their personalities in the most intense competition over 9 weeks. Each contestant will chart his path on the show as an indivdual and not as a part of any team. While fun-filled Saturdays will see the judge selecting the best 2 and the bottom 3 amongst all the performances, Sundays will be a time for eliminations!
To judge the show, Zee TV has roped in the man who has given Indian cinema soulful gems like Ke Ghar Kab Aaoge and Taare Hai Baraati … the man who’s had you grooving away to his chartbusters like Yeh Kaali Kaali Aankhen and invented his own original brand of disco qawwali with Tumse Milke Dil Ka Hai Jo Haal Kya Kahe – Anu Malik. Speaking of his new role as the maha guru of Star Ya Rockstar, Anu said, “I’ve judged plenty of reality shows before but this is the very first time that I’ve had the privilege of judging so many big faces on Indian television pitted against each other. So, I’m looking forward to it…Moreover, I’m extremely happy that the channel has strong faith in me and has appointed me as the sole judge of the show.”
Revealing his insights about Star Ya Rockstar, Mr. Ashish Golwalkar, Head – Non-Fiction Programming, Zee TV said, “The television fraternity, itself, is nothing short of a mine-field of singing talent. One hears innumerable anecdotes about so many TV actors entertaining the entire crew on the sets with their vocal talents. It is high time that these immensely gifted actors and some of the most sought-after names on the television scene reveal their hidden talents to our audiences who will be thrilled to know of an all-new, interesting facet to their favorite star’s personality. Star Ya Rockstar will bring the magic of seeing stars with their spirit and passion for music and create a vivid, intimate and powerful entertainment experience for our audiences.”
To launch the show with a bang, the channel has unleashed an aggressive 360* marketing campaign cutting across every consumer touch-point, be it print, television, radio, direct marketing, outdoors, mobile, web media or consumer connect activities. The final campaign will be rolled out in key cities such as Mumbai, Delhi, Ludhiana, Ahmedabad, Lucknow and Indore. The channel will reach out to over 1.5 crore mobile users across the country through multiple-burst push messaging about the show.
Star Ya Rockstar is produced by Wizcraft Television, the television division of Wizcraft International. So, get ready for a thrilling ride as the the Biggest Stars of Indian television reveal the Rockstar within … ‘Star Ya Rockstar’ premieres on Saturday, October 8 at 8:30 pm and airs every Saturday and Sunday at 8:30 PM, only on Zee TV.