3 July 2008 :The International Olympic Committee (IOC) today announced an agreement with Terra for the internet and mobile platform exhibition rights within Latin America for the Beijing 2008 Olympic Games.
The IOC selected Terra on their capacity to guarantee full exploitation of the broadcast rights over digital platforms and their commitment to promoting the Olympic Games and the values of the Olympic Movement.
Commenting on the agreement, IOC Executive Board member Richard Carrión said: “Terra are a leader in their market, and we look forward to working with them to provide sports fans with unprecedented access to Olympic Games coverage over the internet and mobile phones in Latin America. Digital media coverage of the Beijing 2008 Olympic Games around the world is set to eclipse all previous editions of the Games, and these platforms represent an increasingly important means for communicating the Olympic Games and the Olympic values to the broadest possible audience, including to younger generations of Olympic fans.”
The CEO of Terra Latin America, Fernando Madeira, said: “Terra’s internet platform is able to deliver full Olympic Games content via different channels at the same time, live and on demand. The agreement with the International Olympic Committee represents a great opportunity to enhance the content for Terra TV and mobile, as well as showing our innovative capabilities in offering exclusive premium content to Terra’s users”.