CHANDIGARH, JULY 28 : Bollywood’s leading superstar Akshay Kumar will give a dazzling performance on the inaugural day of the Wave World Kabaddi League at London on August 9 and 10. He will be performing on popular title tracks of his recent movies. His performance will be part of the inaugural program planned to kick start the matches of the League. Akshay is also the co-owner of Khalsa Warrior.
“I am quite excited about WWKL. My performance will be dedicated to all the kabaddi fans who come together to cheer the teams. The League is a step to promote the Indian contemporary sport and bring it closer to the fans of the sport spread across the world,” Akshay Kumar said in a statement today.
Top players from across the world will be participating in the League which will commence from the O2 Arena. With a capacity of over 20000 seats, O2 will surely see some high performance trailblazing entertainment in the form of dance and sport.
He is a global star and his fan following is spread across the world. His performance at the inauguration will be a true firebrand opening of the League – we could not have asked for more,” Pargat Singh, Commissioner, Wave World Kabaddi League said. Wave World Kabaddi League (WWKL) is the first international Kabaddi league coming out of India and is scheduled to roll out from August in a high profile event at London.
It is the first Indian sports league with an international footprint and a four-month long calendar. Played in Circle style, the League will see all the eight teams fight for the win. The League will travel across three continents. Additionally, Mr. Gurdeep Singh, Co-owner-Khalsa Warriors said, “It gives me immense pleasure to have an A-list actor like Akshay to be a co-team owner. His movies are eagerly watched internationally and am sure he can make Kabaddi look cool as a sport to play and follow. He has some very innovative winning strategies up his sleeve that he continues to share with me and my players. We will play to win and I am sure the fans will enjoy it thoroughly.”
WWKL aims to become the go-to brand when it comes to sports entertainment or delivering value to its partners and sponsors. WWKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It is taking an indigenous Indian sport to the world and redefining it for the Indian audience. It gives Kabaddi a ‘gladiatorial’ persona and adds loads of spunk and aura. We need to vie for a niche currently occupied by well-established sports like soccer and cricket. Our visual identity, tone and texture are global and aspirational.