By Madhup. Chandigarh 17th March: The 100% subsidiary of the imaging technology leader, Nikon India has today announced the launch of its latest and exciting COOLPIX Spring Series 2011. This coolpix collection includes 10 new cameras are available in 39 brilliant colors with advanced features and reputational picture quality. The company also introduced the sensational diva of Bollywood, Priyanka Chopra as its brand ambassador.
The latest Spring COOLPIX series has a striking new style, coupled with advanced technology, provide an extraordinary photography experience. With this addition, Nikon will now showcase a total range of 15 digital compact cameras. The current launch includes the models – P500, P300, S9100, S6100, S4100, S3100, S2500, L120, L24 and L23, adding to the existing range of P7000, S1100pj, S80, S8100 and S5100. The entire series is available in all retail outlets and exclusive zones of Nikon across India and is competitively priced between INR 4, 990 and INR 26, 950. MD of Nikon India, Mr. Hiroshi Takashina said, “In the past 2 years, India has been a high powered growth market for us, by achieving phenomenal results beyond our expectations. We have already built up strong position of around 20 % market share in Compact Camera segment. We are pleased to announce the introduction of 10 new colorful and high image quality COOLPIX products in our lineup today.”
“As a leading brand in India, we are planning to expand the market share to 25% in the coming fiscal year 2011-12, with the introduction of 10 new cameras. In order for us to achieve our goal, we are really happy to have the gorgeous diva of bollywood Ms. Priyanka Chopra on board. Nikon is an aspirational brand and so is the charm and personality of Priyanka who the young India looks up to as an inspiration” he asserts.
He further added, “We aims to planning to expand its advertisement and promotional budget as double to Rs 120 crores with Brand Ambassador Priyanka Chopra as compared to last fiscal year.