Chandigarh, April 09, 2013: With just a day left for the lions to roar on their home ground, Kings XI Punjab announced a partnership with Petronas Lubricants for IPL Season 6 over a press conference held today in the city.
Petronas Lubricants, a wholly-owned subsidiary of Petronas, the national oil corporation of Malaysia is looking to build brand awareness in the Indian sub-continent as India is one of the key countries in the global footprint.
Commenting on the occasion, Col. Arvinder Singh, COO, Kings XI Punjab, said, “We are honored to have such a prestigious partner. We share similarity of being aggressive in our outlook. We as KXIP will ensure that we enhance the reach and awareness about PETRONAS to the entire Kings XI Punjab community both in India and all over the world.”
“Cricket is religion in India and IPL is the highest watched television event which is expected to deliver the desired brand reach. Punjab is one of the key focus markets for PETRONAS LUBRICANTS and the Kings XI association is likely to strengthen the same.” said Mr. MP Singh, CEO, Petronas Lubricants (India) Pvt. Ltd.
In addition to this, Mr. Rajat Moitra, Head – Marketing, Petronas Lubricants (India) Pvt. Ltd, remarked, “Petronas Lubricants is using the association to provide guest experience for its key retailers, consumers and other stakeholders across all the match venues played by Kings XI Punjab.”