Chandigarh, January 27, 2010: Kings XI Punjab, one of the eight IPL franchise teams, announced the appointment of its new General Manager – Marketing, Mr. Chandrabhan Tiwari today. Chandrabhan brings over eleven years of experience in sales and marketing with vast expertise in operations and strategic planning. At KXIP, Chandrabhan will be responsible for planning and execution of all the marketing activities and be responsible for all promotions at a regional, national and international level.
Chandrabhan has a proven record of growing businesses and managing large teams. He joins KXIP from Silvol India Pvt Limited where he was Vice President Marketing & Sales.
Welcoming Chandrabhan on board, the team’s CEO Mr. Anil Srivatsa said, “We are pleased to welcome Chandrabhan to KXIP. With his rich and varied experience in the marketing and sales industry, we are confident that he will add significant merit to KXIP. Coupled with a strong marketing and operational acumen, he is best suited to lead our marketing operation and help achieve our business objectives. We are confident that he will work well with our values and strengths.”
On his new role, Chandrabhan said, “I’m thrilled to be part to a young, passionate and dynamic team. I am looking forward to a power packed season of IPL 2010 and I will take every opportunity to showcase my talent and expertise here. I really look forward to grow and cement Kings XI Punjab’s leadership in the cricket domain and build a huge fan base of KXIP loyalists through various innovative promotions and initiatives intended for cricket lovers in India.”
Chandrabhan’s prior experience includes some of the best names in the business. He started his career as a trainee for Gillette India Ltd, moving on to Philips India Ltd where he worked for six years. At Philips India Ltd, he was instrumental in establishing Phillips India as a brand of choice in the Flat television category in India. He also worked extensively for the launch of Captain Morgan, one of the six Global priority brand of Diageo, Owners & makers of Johnnie walker & Smirnoff brands. He worked on the launch of a ‘Pampero’, a super premium Rum brand from Diageo. Later, he joined VIP Industries Limited as Sr Manager, Marketing and was responsible for revenues, profitability, Advertising & communication for Value brands category, comprising of renowned brands such as Aristocrat, Alfa & Skybag.
Chandrabhan holds an MBA degree from EMPI Business School – Delhi and has also pursued an Honors degree in Economics from Delhi University. His areas of interest are adventure sports and passion for poetry.
About Kings XI Punjab
Kings XI Punjab is part of the eight competing teams promoted by the DLF Indian Premier League. It is held and promoted by a consortium which includes industrialists Mohit & Gaurav Burman, Karan Paul, Ness Wadia and leading Indian actress Preity Zinta and other investors. The CEO is Anil Srivatsa and the team coach is Tom Moody. The team is led by Captain, Kumar Sangakkara.