By Vivek, Chandigarh, June 25 : Insecticides (India) Limited (IIL), a premier BSE & NSE listed agro chemicals manufacturing company, is enhancing its product line in Punjab and a sustainable increase in its market share in its key area of operation. The company has recently acquired MONOCIL, India’s most popular agro chemical brand & highly accepted among the farming community since years. With this IIL’s basket of products have become very strong and impressive with Lethal, Victor and Thimet. The company has recently signed an agreement with DSIR for commercialization of MNIO, which is an import substitute for manufacturing a technical Thiamethoxam, successfully made at their R&D Center. Mr. Rajesh Aggarwal, Managing Director, Insecticides (India) Ltd said “The Company is growing at a steady rate and targeting a topline growth of 40% from last year and about 50% growth in bottom line this year compared to last year.” According to Mr. V.K. Singhal, General Manager (Marketing), “Punjab has a total market of Rs. 600 Crore as per the market experts, IIL targets to achieve 10% of the market share this financial year.
We are launching the new products which will be available to the farmers at affordable prices.” As part of its social initiatives, IIL’s “Agla Kadam” programme, that was started in one of the villages in Bathinda district, has been very well-received by the villagers. Mr. P.C. Pabbi, Vice President, Insecticides (India) Limited said “As a socially responsible company, Insecticides (India) Ltd. started “Jagruta Abhiyan” campaign across the nation. The state of Punjab was covered widely under this campaign with about 200 farmer meetings.”