Chandigarh, March 16, 2008 :Charisma Gold Wheels, the only Hyundai Elite Dealer at Chandigarh, conduct the ‘Hyundai Always Around’ Campaign in City Beautiful today. Sh H S Lheem, MD, Hyundai Motor India was in city to witness the campaign. Hyundai Motor India, country’s largest exporter and the second largest automobile manufacturer, has launched the ‘Always Around’ Campaign for the 2nd consecutive year. The Campaign is a novel idea of providing free check-ups to Hyundai cars in the customer’s neighbourhood. The ‘Hyundai Always Around’ Campaign was conducted by Charisma Gold Wheels from 6.30 am to 12 pm today (Sunday, March 16) at the parking opposite Gurudwara Sahib, Sector-34, Chandigarh.
Speaking on the occasion, Mr. Partap Hoon, MD, Charisma Gold Wheels says, "It is a matter of great pleasure for us to conduct the ‘Always Around’ Campaign for our customers on behalf of Hyundai. We especially thank Mr Lheem for personally gracing the occasion. Charisma Gold Wheels, is the only Hyundai Elite Dealer at Chandigarh. Only the best and the most talented dealers are certified as Hyundai Elite Dealers according to global Hyundai standards which were established in 2005. We were only the 11th dealer in India to get the elite certification. We were also ranked 14th nationally out of 149 total dealers on the Customer Satisfaction Index. As Hyundai partners, we have put in enormous efforts in improving the environment and customer care processes to exceed growing customer expectations."
The unique aspect of the ‘Hyundai Always Around’ Campaign is that it is not only free of cost but also reaches the customers at some of the most convenient locations at a convenient time where he does not have to wait or make an effort to reach the service point. The concept is simple. To reach out to the customer and do a complete check-up and maintenance of the vehicle while ensuring that it doesn’t consume his time or money. The customer is attended to while going through his normal life routine, e.g., while the customers enjoys his customary morning jog or goes shopping his car is taken care of by the Hyundai service team at that very location. The ‘Always Around’ campaign takes place in various convenient locations like joggers parks, shopping malls, residential apartments etc.
In the first year of its launch the ‘Always Around’ car check-up campaign was launched in 64 major cities across the country covering over 130 locations. This year the ‘Always Around’ car check-up campaign was launched nationwide on 2nd March, 2008 and it has grown much wider in terms of locations and reach. The campaign will continue till December 2008 covering 3,000 locations across the country, wherein Hyundai will be reaching out to around 60,000 customers in an effort to make them smile by ensuring that their car is in the best of condition.
Hyundai Motor India MD, Sh HS Lheem said, "The ‘Always Around’ campaign in its first year of operations witnessed humongous enthusiasm, appreciation and support from our customers across the country and that is the reason we are carrying it forward in the 2nd year as well. ‘Always Around’ is an effort to reach out to the customers long after they have purchased the car. It is yet another opportunity for us to make our customers feel ‘Special’. This campaign aims to give our customers a little more attention and a lot more care and going that extra mile to show them that we value them and they are really important for us. It is an effort at continuing and sustaining long term relationship with our customers. We are glad that Charisma Gold Wheels is there to conduct this programme for us."
In its 2nd year ‘Always Around’ campaign has entered into a partnership with the General Insurance Company, Cholamandalam MS, to educate customers about the benefits of insurance and to help them with the insurance renewals. The company would provide small token of appreciation to its customers too. Through this campaign, Hyundai reiterates itself as a car-maker that builds relationships with its customers for life, pledging the best in after-sales services and also providing them assured benefits. Hyundai is the first automobile manufacturer in the country which has a dedicated campaign like the ‘Always Around’ to reach out to its customers in terms of sales service and care.