New Delhi, Delhi, September 6 : Amway India Enterprises Pvt. Ltd, today inaugurated its 1st Health & Beauty Brand Experience Center of Gurgaon and 10th in India. Situated at MGF Mega City Mall, MG Road, Gurgaon, the center offers a unique touch & feel experience of Amway’s Health & Beauty products. The Brand Experience Centre enhances brand visibility and awareness of Amway’s products by offering consultancy on nutrition, fitness and beauty.
This Brand Experience Centre is the part of plush new upgraded Amway Touch Point, spread over 17000 Sq Ft which has a capacity to train over 100 people at a time. The brand center is equipped to provide skin assessment and consultancy from Skincare expert. A nutritionist will offer consultancy on Nutrition and fitness regime.
Addressing media persons post the inauguration, Mr. William S. Pinckney, MD & CEO, Amway India, said, “Amway will focus on four key strategic pillars to drive growth – business excellence, the consumer experience, the distributor experience and products & brands. This Brand Experience Center will communicate Amway products’ feel, features and values through live demonstrations and unlimited training to business owners and consumers.” He further added, “We have grown from ` 799 to ` 1128 to ` 1407 crores over the past three years, essentially as the quality of the Amway pick-up centres have undergone a sea change and are more experiential for the consumer. The ability to place orders on the web has also led to higher productivity from distributors and our TV ad campaigns have definitely enhanced the brand Amway on a national scale.”
Amway’s Centre also provides business, product information & purchase to Amway business owners, apart from consultancy in skincare & nutrition. The center also displays all the products in Personal care, Homecare, Cosmetics & Health & wellness categories. The Skincare experts at the centre will examine the customers’ skin type and suggest products to help them come over their problems regarding their skin. These tests are conducted with tried and tested high end one of kind equipments. These equipments help to locate the effected area on the skin for example, pigmentations, sunburns, blackheads etc. The skin care experts not only identify the effected skin but also suggest the suitable products and diet to over come the problem.
A nutritionist at the centre will offer consultancy on Nutrition and fitness regime. Some health checkup equipments like, Carada Scan machine for checking body fat, BMI machine for checking bone mass density is utilised to provide health assessment.