By Raj Kumar, Ludhiana : Department of Tourism, Government of Rajasthan in it’s bid to further attract domestic tourists from the Industrial hub of Punjab Ludhiana is organizing a three day ‘ Rajasthan Calling Festival’ from December 23-25 2011 for the Second time.
The three day “Rajasthan calling Festival” to be held at the premises of Rotary Bhawan, Sarabha Nagar, Ludhiana is part of the Rajasthan Tourisms domestic tourism promotion campaign “Rajasthan Calling” to be held in 22 major cities including Gurgaon, Kotchi, Madurai, Coimbatore, Dehradun, Rajkot, Mumbai, Vadodra, Surat , Kolkatta, Ahmedabad, Ludhiana and Chandigarh.
“The major reason for organizing “Rajasthan calling Festival “ in Ludhiana is to give a feel of Rajasthan and facilitate a better understanding about the state and provide complete information and showcase the Rajasthan traditional culture and the exquisite range of Rajasthani handicraft products and Rajasthani delicacies. The major highlight of the festival will be live Rajasthani folk performance traditional Rajasthani food court” Said Ms Usha Sharma Principal Secretary and Commissioner Tourism, , Government of Rajasthan.
“ The food court will have stalls serving famous Dal Baati Choorma, famous Rajasthan Kachori’s, mirchi bada and traditional sweets. Folk music & dances presented on the occasion include langas, kalbelia dance, treatoli and many more…
“20 stalls depicting varied, handicrafts , works from various regions of the state will be showcased during the festival. These will include woolen shawls from Bikaner, Namdas from Tonk, Embrioderry from barmer, Brass nakhashi from Jaipur, Blue pottery from Jaipur, Terracota from Udaipur, Tie & Die from Jaipur, Pali & Jodhpur. Leather items – Bags, Jutis etc from Jodhpur and Barmer” She added
“With 13.78 lakh foreign tourists and 255 lakh domestic tourist arrivals in year 2010 Rajasthan is easily one of the most sought-after tourist destinations in India. The State’s popularity is primarily owing to its incredible tourism products: its rich heritage, its forts, palaces, lakes, colourful and lively fairs and festivals, golden sand dunes and rich wild life, add to that the adventure sports, wellness tourism, handicrafts, shopping, among other pullers.” Ms Sharma said .
The other attractions, of course, are the world acclaimed heritage hotels, luxury trains(Palace on wheels & Royal Rajasthan on wheelsmost favoured locales & landscapes for film shootings and world-famous cities like Jaipur, Jaisalmer, Udaipur and Jodhpur. India’s most favoured tourist circuit – the Golden Triangle – also has the city of Jaipur in it. Rajasthan has also made a mark for its pilgrimage trail.