By Kimberly Rowe , Mumbai,Student Reporter : Fight The Filth is Mumbai City’s biggest ever clean-up drive, launched by Mumbai Mirror and BMC who were left devastated when they realized how Mumbai, the financial capital of the country, was rapidly being turned into a dumping ground. Mumbai Mirror strongly felt that a city teeming with the world’s most talented, beautiful and charismatic people deserved to be free of litter. However, it is not enough to blame the civic bodies as, even we, citizens have an important role to play in our everyday life and activities. To support the initiative, seven colleges from across the city, namely- H R College (Churchgate), Kirti College (Dadar), Khalsa College (Matunga), National College (Bandra), Mithibai College (Juhu), Tolani College (Andheri E) and VESIT (Chembur) – participated in the campaign, with each institute having a team of approximately 10 students. All these students along with residents of the neighborhood pledged to “Fight The Filth” for their beloved city, Mumbai. Even the BMC offered its help toward the project. it provided the ground staff for the clean-up drive and supported the students in the awareness drives.
The plan involved-
1) Each college adopting an area near its campus and looking after its cleanliness for three months.
2) The colleges looking after the physical cleanliness of the adopted area with the help of the BMC, which helps lift garbage.
3) Creating awareness against littering and encouraging housing societies to segregate garbage and build compost pits.
The last point being the most important as, to get a healthy environment “we” need to change our minds first and then in turn change the minds of the citizens.
If Mumbai can “Fight The Filth”, why not India?