Bhopal,16 May:Union Minister of Tribal Welfare Shri P.R. Kyndiah will be launching ‘Vindhya Herbals’ on May 18, 2008 at 7 pm. at Phulwari Pragati Maidan New Delhi. The function will be jointly organised by TRIFED and Madhya Pradesh State Minor Forest Federation. Kunwar Vijay Shah Chairman of M.P., MFP will be presiding over the function. Senior officials from Ministry of Tribal Affairs, AYUSH, M.P. Government will be present on the occasion. A range of 200 formulations of these products are made by MPMFP Federation, Bhopal through their facility called MFP-PARC. They have embarked on the best package of practices for commercially producing the above herbal products with applications in healthcare, food, nutraceuticals and wellness programmes. These products are being marketed under the brand ‘VINDHYA HERBALS’.
MFP-PARC is an initiative by State Government to integrate the above components into the shape of a professional venture which would ensure a holistic development model that can be emulated in other parts of the country as well. Tribals depends heavily for their livelihood on collection and marketing of Minor Forest Produce including herbs as they spend majority of their time and derive a major portion of their income from it. Institutional support for creating marketing opportunities on sustained basis would go a long way in promoting tribal cause. Therefore TRIFED, as a national level organisation responsible for marketing development of tribal products, has stretched its all-out support to show-case and promote the herbal products through organizing such launches followed by offering marketing support through an all India network of outlets of TRIBES INDIA.