Barinder Saluja, Chandigarh :Dec. 23 : On December 22, Chandigarh celebrated Canada’s nightlife culture at Kava as part of The Smirnoff Nightlife Exchange Project – a one-of-a-kind global experience in which 14 countries pair up to exchange the best of their local nightlife. The countries taking part – India, Argentina, Australia, Brazil, Canada, Germany, Great Britain, Ireland, Lebanon, Poland, South Africa, Thailand, USA and Venezuela – were given the chance to exchange and experience the best of nightlife from around the world.
India swapped its nightlife with Canada and Canadian nightlife was showcased in the exotic Smirnoff cocktails, the ice-theme décor elements of the venue, and of course, the music! Guests in Chandigarh were treated to the ultimate pulsating music experience with Canadian electronica star Steve Duda, alongside DJ B.R.E.E.D from India. Fans also got to relish the much-loved Canadian specialty – poutine. Fans also savoured the taste of Canada with the Smirnoff Canadian Spectrum and the Smirnoff Toronto Mule that was created by world renowned mixologist Kenji Jesse to celebrate The Smirnoff Nightlife Exchange Project. The Smirnoff Toronto Mule had a delicious mix of Smirnoff vodka, ginger ale, lime and maple syrup, while the Smirnoff Canadian Spectrum had the world’s most loved vodka, Smirnoff, well mixed with cranberry juice.
Nikhil Chinapa, curator of The Smirnoff Nightlife Exchange Project in India revealed, “Smirnoff’s intention of creating original nightlife experiences of exceptional quality, while delivering packed dance floors is right on point and The Smirnoff Nightlife Exchange Project is one of its most audacious undertakings ever. I was super pumped to see the best of Canada’s nightlife come alive in Chandigarh. It was an off the hook experience!”
Abanti Sankaranarayanan, Marketing and Innovation Director, Diageo India added, “The Smirnoff Nightlife Exchange Project is all about creating the most original events that reflect the brand’s global appeal. It’s all about the experience – the world’s best DJs, thousands of diehard fans, spectacular sound and lighting and most importantly, a platform for all countries to experience nightlife from across the world. Experiencing Canada’s nightlife, right here in Chandigarh, was an unforgettable experience.”