Barinder Saluja, Chandigarh,April 28 : Decked up in a casual white suite and wearing good luck stones in almost every finger, including ‘nazar raksha bracelet’, along with attitude, Ekta Kapoor, Creative Head of Balaji Telefilms, faces the shuttering sounds of media queries, curious students, & onlookers, ducking criticism, taking all of them in her stride, was at International Institute of Fashion Design (INIFD) Chandigarh to interact with the students on the increasing importance of Fashion in Bollywood and also share details about her exciting upcoming flick ‘Ragini MMS’.
“The movie is about the youth of today & that is why I am here today with you to promote it,” said Ekta Kapoor. Having 16 years of television soaps under her belt which Ekta totally loved, added that cinema is a professional and personal decision of her. “Professionally, I feel that the present youth is looking for entertainment but not a typical type and I personally wanted to diversify the creative inner self of me”, said Ekta, and that’s how Alt Entertainment was born, an indigenous production house of Ekta Kapoor. “Balaji is for family entertainment and Alt is where we will make films irrespective of their success. Alt is a platform to promote young budding talent who have in them. I was 16 and-a-half when i entered in it & keeping that initial struggle of mine, in mind, I have created Alt. And it is time now to give it back”, she says. When asked that people accuse her of selling sex through films, she replied sarcastically, ” I am selling what all they say I am. People have labelled me as ‘regressive’, let them say what they want to, I believe in doing my own things”. She didn’t let a single word drop in front of her and added that she takes controversies at quite ease, be it related to Shor in the City or The Dirty Picture. “We got 10/10 for Shor from critics. I am sure that audience too would love it as Tusshar and his team has put in lots of hard work in it,” says Ekta.
The scariest date movie, Ragini MMS is buffering in Theatres on Friday the 13th May! Positively, among the most keenly awaited films of the season, Ragini MMS, a hybrid of fact and fiction, is thrilling voyeurism from the producers of Love Sex Aur Dhokha. Ragini MMS is based on a true story. Ragini MMS is touted as a sensuous paranormal drama. When asked that do you believe in paranormal ? “Yes, Totally”, remarks Ekta, “this film is about the youth and horror, rolled into one. Nothing like this has ever been tried in India before,” replies Ekta proudly.
The Queen of Film & Television Industry, Ekta Kapoor is most famous for having created and supervised some of the most popular serials in Indian television history; serials that kept the audiences rooted to their television sets and also influenced the psyche of the people. To her credit, Ekta Kapoor has produced some of super hit movies like Once Upon a Time in Mumbai, Kucch To Hai, Krishna Cottage, Koi Aap Sa and Kyaa Kool Hai Hum. She also co-produced Shootout at Lokhandwala and Mission Istanbul.
She launched the INIFD Design Pad for the students of the institute.