By Madhup. Chandigarh, Mar 16th : The LG Electronics is a premier name in style and functionality in the Home Entertainment industry. It merely aims to constantly develop and communicate groundbreaking products and next generation technologies in the FPD segment by positioning itself as a frontrunner in the increasingly competitive digital TV market. But with a view to deliver innovative digital products through increased fun and functionality, this time LG has appointed Bollywood star Akshay Kumar as its Brand Ambassador for LG Flat Play Display (FPD) segment.
With the association with Akshay will further epitomize the brand attributes, showcasing premium and next generation technology. Akshay will soon be seen promoting the new LED range from the LG stable on all National multi-mediums. An aggressive 360 degree marketing and advertising campaign has been devised to ensure optimum visibility and lucid messaging to the consumer. The advertisements created are a brand endorsement with a creative storyline in a visually impactful ambience. LG has planned a tactful multi-media campaign strategically covering all media vehicles like print, television, radio, outdoor, cinema and internet.
While Speaking on the occasion, LGEIL’s MD, Mr. Moon B Shin said, “We are aiming to be No.1 in Flat Panel TV Market with a targeted Market share of 33% in 2010. To achieve this we are coming up with whole new series of Full LED LCD TV’s. Our Full LED range known as Infinia is loaded with Superior features showcasing Next Generation Technology like 3D display, broadband TV, Wireless solutions and Full LED’s. Our new Infinia TV range will take TV Viewing experience altogether to the different heights. Its slim design gives a style statement. The new line up is a perfect combination of superb design, latest technology and superior performance. We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak”.
Actor Akshay Kumar said “LG LED TV is so clear that it gives a real image. It is so sleek and thin that it looks like a piece of art on a wall, it’s that classy. It is borderless and it has got 3D technology. The quality of the picture will make you want to stay inside the whole day and watch TV. Me and my wife are crazy to watch movies at home and the LG LED TV’s gives cinematic pleasure at home.”