Banglore , 15 Oct : Lee Jeans today announced its Asia chapter of the ‘Make History’ Worldwide campaign.The ‘Make History’ campaign is to bring real history and genuine perspectives to the surface; the campaign is a new line of communication aimed at attracting, engaging and sharing a dialogue with a community. Publishing real stories of real people in their own words.
History is not just about important people or events, it is recorded with songs; painted on canvas; it is told in stories; it lives in snapshots. All one has to do is to click a snapshot and give it a tag line and upload it to www.makehistory-ap.com.
Making History through photographs and describing them may just clinch you the prize of USD 40000, which will be awarded to the best picture story. Further the best picture stories are being printed in fashion magazines under the ‘Make History’ banner.
Make history officially went live during Bread and Butter Barcelona and has selected hundreds of stories so far. Playing ping-pong in Istanbul, eating fire on the streets of Milan, spraying graffiti on trains in London, partying until dawn under the Eiffel Tower, racing for chocolate in Turkey, or attending underground fetish parties in Miami are some of the scenes depicted on www.makehistory-ap.com.
The ‘Make History’ campaign is perceived as something very unique in advertising because of the depth of its content. There are characters and scenes, struggles and failures, life and death, denial, overcoming, acceptance, joys and wars, enemies, compromises, friendship…et al.
The campaign has proven to be so strong that there are networks that have sprung up across the board connecting people across myspace and personal blogs.
The call for submissions to ‘Make History’ is a simply invitation to share a point of view or portray a sentiment. Although the entries span different cultures and the themes are widely diverse, there is a feel to the campaign that gives it a sense of unity, where different stories play off each other and develop into something larger.
So there’s history in the making, be a part of it….Make History!