Karnataka 10 Sep :Texas Chicken®, the international brand of Atlanta-based Church’s Chicken®, is proud to open its first restaurant in India, at Hyderabad. This is the first of 30 restaurants planned for Andhra Pradesh in the next five years.Texas Chicken® has appointed the SH Group as franchisee for Andhra Pradesh. Commenting on the launch, Harsha V. Agadi, CEO, Church’s Chicken® said, “We are entering this market to grow aggressively and provide a unique value proposition to the Indian customers with home-style, freshly prepared fried chicken that is extra juicy and spicy with a unique crunch and signature side items. We feel confident that customers will try and love the taste and flavor of our chicken and all the veg and non-veg options.”
C. Suresh Rayudu, CEO Srinivasa Hatcheries Ltd, the flagship company of the SH Group added, “ We are delighted to be associated with Texas Chicken – an American brand with 57 years of heritage that is committed to offering fresh, tasty meals, using locally sourced ingredients. We have an established reputation in the hatchery business in the state, and will provide all the requisite support to make this venture a resounding success.”
With expansion into the India, Church’s/Texas Chicken® enters its third Asian market, following restaurant openings in Indonesia and the Philippines. The restaurant chain, although new to India, began expanding internationally in 1979. Today, it is one of the largest quick-service chicken concepts in the world and is experiencing an impressive 6 years of positive same store sales. The chain prides itself on the care and attention that is taken in the preparation of food, unique crunch of the chicken and its signature side items – all at the best value.
“We have spent a year researching and engineering our concept positioning and menu development and are proud to bring a truly authentic Texas tradition with a touch of masala to India” said Mr. Agadi.