31 Aug : A group of Parliamentarians has recommended that state governments should urge and motivate the government doctors to prescribe generic non branded medicines to bring down the cost of health care for the vast rural mass. This is contained in a report of the workshop with Members of Parliament on the Jan Aushadhi programme held in New Delhi presented to the Minister of State for Chemicals and Fertilisers Shri Srikant Kumar Jena here today. The outgoing Secretary, Department of Pharmaceuticals, Shri Ashok Kumar was present. The workshop has also recommended that HIV –AIDS medicines should be dispensed through the Jan Aushadhi outlets. Among other steps it has also suggested a publicity campaign to build confidence among the people that the unbranded generic medicines are as good as the branded ones and bulk procurement of branded medicines from the manufacturers directly at concessional rates on the pattern of Tamil Nadu government. Consumer expert Bijon Mishra of the “Jago Grahak Foundation” which is working in collaboration with the Bureau of Pharma PSUs of India presented the report.
Receiving the report, Shri Srikant Kumar Jena appealed to NGOs and the civil society to participate in the scheme to ensure that medicines are affordable and accessible to the vast majority of our population. He said, each district of the country should have at least one Jan Aushadhi store. He also emphasized that medical devices of regular use should also be made affordable. The Minister wanted this to be achieved though a movement through the participation of NGOs and the civil society.
Shri Ashok Kumar said the scheme has been conceived as a self sustaining business model without depending on government subsidy or assistance. He said, that new technology should be used for building awareness and focus on prevention through counseling.