Chandigarh 04 : Social media is changing the society in India. It is changing without our realization and knowledge. The relationship between infotech and biotech is bad for the society. Efforts are being made to change the mind-set of common people at the international level through social media. For this, work is being done in a well-planned way by big companies. Indian society, culture and civilization are being targeted through media, academics and international institutions. Social media is working to establish English, English and English language. Only Google and Facebook are earning that much revenue which all the media companies in India are earning and all the money is going out of India. If the government links the social media with the Aadhaar number, then the fake news and cyber-crime will be controlled very fast. Social behavior is changing today due to the nature of social media. People are being spied on through social media. Senior journalist Umesh Upadhyay said these in the annual lecture organized by Panchanad Research Institute on the topic of social perspective of social media. In a program organized in the English Department auditorium of Punjab University, Shri Upadhyay said that social media is targeting its users for their own benefit by studying the emotions and behavior. He said that some people are ruling our life by setting algorithms. Little is known about algorithms even today. Shri Upadhyay said that due to the advent of social media, centralization of information and decentralization of society is taking place which is not good for a democratic society. He said that on the basis of consideration on platforms like Google, Facebook and Tutor, it is being decided who should be given blue tick. Today Political Narrative is also handled by the social media.
The programme was jointly organized by the Panchanad Research Institute and Departments of History, Hindi, Sociology, Mass Communication and Education at Panjab University here today. Presiding over the program, Dr. Ajay Kumar, Vice-President, Panchanad Research Institute said that social media is the game of reality. Social media has saved many lives in Covid. Fake news is the biggest threat. Today people are in more danger through uncensored information. No one’s privacy is protected due to the availability of social media. He said that instead of control, there should be self-regulation in social media.
Introducing the institute, Dr. Krishna Chand Pandey, Director, Panchanad Research Institute said that the research institute has been working for the last 36 years. The purpose of Panchanad Research Institute is to find a solution to any problem through mutual dialogue. This is an eternal tradition. We can find a solution to any problem only through mutual dialogue. He said that Panchanad is working to sensitize the society intellectually. If the intellectual section of the society remains aware that it works for the nation and society. He said that ‘the eternal search for truth’ is the motto of Panchanad. Panchanad Research Institute propagates and disseminates good ideas in the society through its study centers, prepares and publishes related content.
Sanjay Mittal, in-charge of the intellectual cell of the research institute, said that society learns from its culture. Society moves on from this. All are connected to each other. It belongs to the nation, it is not mine, this is the sentiment of Panchanad. This is an eternal tradition. Mr Mittal said that initially people spend less time on social media and later it increases. More than 300 workers from the 42 study centers of Panchnad Shodh Sansthan operating in Delhi, Punjab, Haryana, Himachal Pradesh and Jammu participated in the programme.