DOP to have Fleet of Aircrafts for Overnight Delivery 23 Sep :India Post today launched a new logo that will now be seen across all post offices and postal services of the country. The changed corporate logo for the Department of Posts was launched by the Minister of Communications & IT, Thiru A Raja in New Delhi.
Mr Raja announced that India Post will very soon acquire a number of aircrafts to carry letters, parcels and logistic consignments for making overnight delivery in major towns of the country. India Post had launched its first Aircraft last year to provide these services in the North East.
The Minister also announced a host of new customer services to be launched by India Post very soon. These will include Express Parcel Post Retail service, Gift Parcel Post service, Logistics Post Air service, Sale of Gold coins through Retail Post, express Money Order service, Speed Post Call Centres and a range of new international services.
Mr. Raja informed that major technology initiatives have been planned to bring Automatic Mail Processing systems to process the mail faster; to equip the postmen with hand-held devices that will capture and transmit the signature of the addressees digitally; to establish mechanised hubs to process the parcels efficiently; to build logistics and warehousing centres for providing supply chain solutions to the businesses.
Mr. Raja said, the unveiling of the logo marks a new beginning in the journey of India Post; it marks a new commitment in the ethos of the Department of Posts and sets the vision for a world class postal services. He said, the government has re-positioned India Post with focus on customers, focus on technology and focus on business. He informed that as a beginning of this process of change, 52 ‘new look post offices’ under the ‘Project Arrow’ have already been established and more will follow soon. The Minister said, India Post will continue to maximize the network, especially in the rural areas, by making the post office a one stop shop for communication, distribution and retail solutions. He said, India Post will boldly venture into new services that will make the Post office the rural hub for various businesses. The Minister disclosed that there has been consistent business growth in many areas, especially in Speed Post, which has grown by 30% last year.
Mr. Raja said, the government is taking steps to make India Post a parcel and logistics giant, in the domestic as well as international sector. By establishing hubs and transport links, India Post will aim to provide distribution services faster, better and cheaper. Such a step will build a dynamic and vibrant distribution infrastructure effectively and will benefit the common man as well as the businesses. The Post office will expand its outreach to new and untapped markets, to the new and growing businesses, especially in the parcel, Logistics, retail and e-businesses.
Speaking on the occasion, the Minister of State for Communications and IT, Mr. Jyotiraditya Scindia described the new logo as a synthesis between service proposition and modernity. He said, the launch is a landmark and the new corporate identity will unfold higher level of customer services.
Explaining the New Logo
The construct of the new logo (see attachment) is inspired by the fact that India Post carries emotion across physical distance. At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted. The following bold strokes convey free flight.
The choices of colours are Red and Yellow. Red has been chosen for its traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colours is found across the country.
India Post is the bridge across physical distance and is committed to deploy efficient means to reduce the time between sending a missive to receiving it. India Post is forward-looking and modern. It embraces change and incorporates services to fulfil the requirements of its customers. India Post makes social, commercial and industrial life possible in modern India.
It is the recognition of this stellar service in a changed world that has prompted the refurbishment of the India Post Logo. The first insight that was brought on board was the evolution of design, which has become increasingly organic. This is a departure from straight lines, which the current logo is dominated by. There is an element of modernity that the refurbishment aims at. At the same time, there is a conscious effort to maintain an element of continuity. The ‘wings’ are the anchoring element that have been retained.
With the introduction of the new logo India Posts embraces change to be a vibrant and dynamic organization, with modern and professional approach in its service to individuals and businesses.
While M/S Oglivy and Mather worked for the new branding of India Post, Management Consultants, Mckinsey are associated with the restructuring process taken up by the Department of Posts.
With more than 1,55,000 post offices covering the urban and rural populace, Indian Postal network is the largest in the world. With the launch of the new logo, India Post is poised for a major change in terms of new look Post Offices across India and new services.