Dr. Avnish Jolly : The World Wildlife Fund (WWF) – India in partnership with the world’s leading mobile handset maker Nokia, , plans to promote tiger conservation in India, the company announced under their Corporate Social Responsibility (CSR).
As part of the collaboration, WWF-India and Nokia, would focus on providing education to the community to increase their awareness on tiger conservation as well as look for alternative livelihood programmes for them around tiger reserves, with special focus on Ranthambore National Park, according to Nokia official.
Speaking about the ‘Tiger Wall of Hope’, that has been made out of original pugmarks embedded in Plaster of Paris encased in acrylic, Ravi Singh, CEO, WWF-India noted, ”These pugmarks are a grim reminder of the critical numbers of tigers left in our wild."
He further elaborated, that the tiger population in India has seen an alarming decrease with their habitats shrinking and several threats, including poaching taking a toll on their survival. The joint initiative programme by WWF and Nokia, in bringing corporate institutional support for conservation at this critical time will immensely benefit tiger conservation.