22 Apr : Hundreds of children from 20 schools across Delhi on Wednesday flagged off the ‘Green Generation’ campaign in the national capital to press for sustainable employment alternatives and responsible consumerism.The event, organised by NGO Clean Alternatives to mark the Earth Day, saw over 300 schoolchildren play brand ambassadors to ‘green products’ like paper bags and clay pottery.
The ‘Green Generation’ campaign will reach to the youngsters in the country in the next two years, encourage them to understand global issues like climate change and water crisis and reduce their ecological footprint.
The children, who indulged in activities like thread weaving, making clay pottery and paper bags, were also distributed ‘carbon footprint calculator CDs’ to make them aware of the need to reduce the world’s ecological footprint.
The event held at the Nehru Memorial Museum and Library, also saw the release of a ‘Green book’ containing tips on how to become a green consumer.
"Working with children yields enormous results in the future. Several of the children we worked with 10 years back have grown to take up leadership in green management," said George Varughese, President Development Alternatives.
The day also saw the launch of the Delhi Environment Action Network (DEAN) by a group of young community leaders as a civil society initiative to involve and engage the citizens of Delhi in sustainable development of the city.