National, November, 2013: zoOm – India’s No. 1 Bollywood channel, is the biggest platform for glitz, glamour, style and beauty on Indian television. And this November, zoOm is bringing its viewers closer to 86 of the Universe’s most beautiful women with the live and exclusive telecast in India of the Miss Universe 2013 pageant finale from Moscow, Russia.
Miss Universe, now its 62nd year, is undoubtedly the biggest and most prestigious beauty pageant. This year the Miss Universe telecast will be broadcast in approximately 190 countries and an estimated 1 billion viewers worldwide are expected to tune-in. Thomar Roberts (“MSNBC LIVE”) and former Spice Girl Mel B (“AMERICA’S GOT TALENT”) will be the hosts as Grammy nominated ‘PANIC! AT THE DISCO’ and international recording artist Emin are set to perform on the 9th November broadcast from Moscow, Russia.
Speaking about the telecast, Avinash Kaul, Chief Executive Officer – ET NOW, TIMES NOW and zoOm, said, “zoOm has consistently set the benchmark for glamour and glitz and hosting the India telecast of Miss Universe 2013 is a perfect fit with the zoOm brand. The hugely popular Miss Universe pageant will get its biggest platform India in recent times on zoOm, truly enabling the Indian audiences to partake of this spectacular global event.”
With a robust multi-media marketing plan, zoOm is leaving no stone unturned to promote this prestigious pageant in India. The extensive nationwide marketing campaign will encompass the perfect blend of traditional and new age media. Besides the traditional media matrix of TV, Print, Radio and Outdoor, zoOm is leveraging its dominant Social Media presence to create buzz around the Miss Universe telecast. The first phase of the Social Media campaign on zoOm’s Facebook page and Twitter handle involves rallying support around the Indian contestant – Manasi Moghe. The next phase will see some very interesting pegs designed exclusively for Social Media platforms that will surely generate huge excitement among zoOm’s core youth audience about the Miss Universe finale telecast.
The Times Group is the official partner of the Miss Universe organisation in India and produces the Miss Diva pageant to pick the official Indian contestant for Miss Universe. 21 year old Manasi Moghe won the title of Miss Diva 2013 to become India’s representative at the Miss Universe 2013 finale. Manasi Moghe, an engineer and model, was born and brought up in Nagpur. This diva is fond of singing, dancing, and music. She oozes with passion as she practices classical dance, and is known to be a good hand on the synthesizer too. Having won beauty pageants in college, this glam girl followed her dream. Known only to a close few, Manasi spends her spare time in school working with blind students and advocating for the betterment of the poor with the Pallottine Youth Forum Social Service Committee.
Will Manasi join the likes of Sushmita Sen and Lara Dutta who did India proud by bringing home the Miss Universe crown? To find out tune into to the live and exclusive telecast of Miss Universe 2013 on Saturday 9th November, 11 pm onwards only on zoOm – India’s No. 1 Bollywood channel.
The Miss Universe 2013 telecast on zoOm is presented by Artistry from Amway. Solitaire Partner – Divine Solitaires. Associate sponsors – Streax Hair Colour, Loreal ParisTotal Repair 5, Fogg Fragrance Body Spray and Philips LED. Outdoor Partner – Alakh.
zoOm will also air a prime-time repeat of the Miss Universe 2013 telecast on Sunday 10th November, at 8.30 pm.