ETC BOLLYWOOD BUSINESS AWARDS enters into its second year to applaud the dream merchants who minted highest amount of monies for Bollywood in the year 2011. India’s first Bollywood channel ETC is all set to unveil the second ETC BOLLYWOOD BUSINESS AWARDS on 9th January, 2012 at 8:30 PM.
Of the approximate 120 films released this year 5 films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than INR 100 crores each; while some more, most notably The Dirty Picture (INR 80 cr), Zindagi Na Milegi Dobara (INR 92 cr) and Rockstar (INR 67 cr) came close. This year also included quite a few hits and successes that have raked in the moolah. Bollywood collected a total of INR 1740 crores from the Indian BO. Add the revenue garnered from overseas and satellite rights and it goes up to a whopping INR 2590 crores!
With domestic BO collections of 2 hundred crores plus movies under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor this year.
“Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success, gives you a sense of pride. I’ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work and giving its due recognition.” said Kareena on being presented the ETC Most Profitable Actress Award.
While Salman Khan won the ETC Most Profitable Actor (India) Award, his arch nemesis the King of Bollywood Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.
“Now I can safely say ‘har mulk ki public mujhe dhoondti hai’”, quipped the Don Khan, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and the ETC Highest Single Day Collection Award, both for RA.One, SRK said, “RA.One, Bollywood’s most expensive movie was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of Box Office collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience’s love that has fetched me these awards. Inshallah! I’ll continue to entertain my audiences and make it to this award in years to come.”
Speaking about this unique initiative Anurag Bedi, Business Head, ETC, said, “We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports – with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen.”
And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 last year to 18 this year. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution et al.
The success of 2011 augurs well for Bollywood and the biggest winner will be the Indian viewer. Sums up Komal Nahta, Host, ETC Bollywood Business, “This has been a fine year for Bollywood with 5 films earning upwards of INR 100 cr each and quite a number of hits and successes. This initiative is a just recognition of Bollywood’s achievements and I hope our industry enjoys continued success in 2012!”