Delhi : International Beauty Expert and Executive Director of Alps beauty Clinic, Ishika Taneja, has set a new Guinness World Record in her first attempt and has made India proud by doing fastest airbrush make-up in just one hour at DLF Emporio, New Delhi. The beauty expert did the flawless Airbrush make-up by using 3 colours on 60 models in 60 minutes, although the record breaking count was 60! The Airbrush Makeup done by her was divided into seven different steps, using “only” the AIRBRUSH equipment. Ms Lucia Sinigagliesi, Guinness World Record official adjudicator verified the accuracy of the record setting attempt and rewarded Ishika Taneja with certificate of Guinness World Records.
After officially being recognized in the Guinness World Record, Ishika celebrated her triumph and accomplishment by dedicating her award to Braveheart, Nirbhaya-a victim of 2012 gang-rape incident in the presence of Nirbhaya’s parents. As the beauty expert was deeply moved by the horrific incident, she was determined to raise the issue of inhumane atrocities towards women through this medium. The entire fund raised during the event will go to the Nirbhaya Jyoti Trust. Moreover, 12 scholarships worth Rs. 12 lakhs will be endowed to other women victims of Delhi, with 100% job assurance by Ms. Bharti Taneja Founder Director of The Alps Group.
International Beauty Expert and Executive Director of Alps beauty Clinic, Ishika Taneja said, “It is a rare moment of pride and honor to dedicate this award to the braveheart, Nirbhaya which is a tribute to all the brave hearts & my heart goes out to all the rape victims. Inspite of the various steps taken by the government at all levels, not much has changed in the country. Through this event I want to bring every little possible change in the society. We the people, together, create society and this sensitive issue is not going to die an unnatural death. So, we all should come and pledge to prevent such further incidents from happening”.
Ms. Bharti Taneja of Alps Beauty Clinic said, “Today, I feel extremely proud as a parent, when my daughter has done something as historical as inscribing her name in the GUINNESS BOOK OF WORLD RECORDS. Just like me, my daughter too has been very keen on making a mark in the world of beauty – both nationally and internationally – which, I believe, she has successfully implemented today! Also, my husband and I have always tried to instill the qualities of care and concern for others in our children. Therefore Ishika had utmost concern for the unprivileged lot of the society. And when she expressed her urge to dedicate her “achievement of a lifetime” (this award) to the country’s brave-heart Nirbhaya – not only me our ENTIRE FAMILY felt immensely gratified and PROUD”
About Ishika Taneja: An International makeup expert, Ishika Taneja excels in doing bridals and fashion airbrush make up. Her passion for beauty began early in life and determined to fulfill her dream, she moved to London for an Advanced Makeup Course from London School of Beauty and Makeup. She also mastered Prosthetics from the world renowned Atti Tabak, also known as “Picasso of Prosthetics” from Netherlands. Apart from gaining strong credentials in the beauty field, she also underlined her astute sense of international business and strategic management from LONDON SCHOOL of ECONOMICS.
Later, she then went to HOLLYWOOD to gain an in-depth training at cinema make-up and had the opportunity to work with the renowned Nelly Recchia (Airbrush), Marcel Munoz (Hair), Mirelle Bertrand (Hi fashion make up), Wendy Ann Rosen (Period Make up) and Christal Lee (Basic make up). In Hollywood she worked with big brands and famous international artists like ED HARDY’s designer Madison, world famous singers LMFAO for their party rockers collection, the famous basketball player and rapper Ron Artest, American rappers and singers like Mickey Avalon and Jay Young.
Ishika has worked with the best actresses in Kodak theatre for Japanese Film Festival. She enjoyed working at Los Angeles Fashion Week and Fashion Minga. She has done makeup for Miss USA and Miss Teen USA and did two international movies also with well-known directors James Kerr and Jason Connery.
Upon arriving back in India, she collaborated her unique artistic talent and business acumen to handle not just creative assignments at the Alps Cosmetic Clinic and Academies, but also dived deep into Human Resource Development. She believes that since the beauty industry is a service oriented sector where the staff and people behind the salons and clinics make all the difference, it is important to work hard to find and train the right people to work for the Alps Group.
Even her initial step in beauty industry, Ishika was exposed to the highest class of experience in glamour world. She had the opportunity to beautify Daniel Kerkoven (Miss Sri Lanka), Carol Gracias, Sunny Leone, Rakhi Sawant, Veena Malik, Amanpreet Wahi (Gladrags Miss India), Montu Tomar (Femina Miss India Finalist) Jaishree (Model cum Singer), Shipra Malik (Femina Miss India Finalist), Barkha Kaul (Model and Celebrity DJ), Kaja Debeska (International Poland Finalist) and many more.
She went on to hone her skills by assisting renowned makeup artists like, Dominique Samuel (makeup artist of Beyonce and Destiny’s child). Ishika has also nourished her professional roots as an Associate to the London’s top shot magazine Vogue.
She has trained “The Body Shop” Cosmetic Company’s Artists for make-up. Her work can also be seen in the famous Doritos commercial, where she shows her magical abilities with colors. Besides having an opportunity to work with a number of high profile names she is dedicatedly engaged in philanthropic activities and is always eager to work for the welfare of blind, orphans and senior citizens.
Passing out of Ryan International School, she truly blossomed in Lady Irwin College where she discovered her leadership skills while chosen to be the College Secretary and subsequently College President.