By Thakur, Jalandhar ,16 January : Talking to Media the Director General of Lovely Professional University, Er. HR Singla, informed that an MBA student of the university, Ms Amandeep Kaur has brought laurels to the University by bagging first prize worth Rs One Lakh & Fifty Thousand for a National Competition ‘ET Prodigy: The Quest of Excellence.’ It was a country-wide Case Study Competition by the Economic Times, where she proposed the Best Business plan, throughout India, by effectively showcasing her clarity of thought and creativity. Undergoing scrutiny & evaluation of the highest degree by KPMG Global services, she proved herself the best among all entries made from reputed educational institutions throughout the country. Congratulating Amandeep Kaur, her guides and parents, Er. HR Singla motivated all other students to follow the foot-prints formed by this winning student.
On contacting, triumphant and thrilled Amandeep Kaur said: “Competing in ET Prodigy seemed to be serendipity for me. Now the fruitful result has added immeasurable amount of confidence, self belief, courage and rationality in me, for taking calculative risks. Initially the “Business Plan” I proposed for competition was being labeled as ineffective; however, the introduction to the word- perseverance, which I only learned at LPU, enabled me face my critics. I have also learnt through my teachers and mentors that “I CAN” is far more important than one’s Intelligence Quotient.” She further shared: “In the year 2007, I had stepped in LPU for my B. Tech- Biotechnology (MBA Integrated) Programme, with an aim to be an entrepreneur. I am really indebted to my faculty guides who put in great efforts while shaping my thoughts for such a brilliant outcome.”
The ET Prodigy is an initiative by The Economic Times to nurture and encourage excellence amongst the youth through a Case Study Competition. It is to recognize the need to engage the young minds of India and offer them a platform to showcase their ability to solve problems effectively. In this Competition, participants were tested through the use of the case study methodology – designed and evaluated by KPMG- a global network of professional firms providing Audit, Advisory and Tax services. For this, participants undergo scrutiny of the highest degree so that most deserving young Indian minds may be awarded cash prizes: 1st Prize – Rs 1.5 lakh, 2nd – Rs 1 lakh & 3rd Prize – Rs 50,000.