By Mandeep Puri : Leading conglomerate Videocon Group unveiled a wide range of trendy, New Age mobile handsets in Punjab. The range of hassle free and reliable mobiles are also feature-rich, including basic colour models, FM radio, single/ dual SIM, MP3 music, camera, multimedia and the latest touch and windows phones. Keeping in mind the sensitivities of the Indian consumer, Videocon Group has launched a slew of phones which are in line with their new age needs and consumption patterns.
Mr V N Dhoot, Chairman and Managing Director, Videocon Group said, “Videocon is very excited to launch its mobile phones and intends to be amongst the top three in this space in a year’s time by taking leadership on quality, range, pipeline, technology and value. Videocon is the largest and most trusted consumer durable company in India today and our fit in this very existing business is natural. We are ready to cater to the over 40 crore mobile phone users in the country.”
Videocon’s new logo, the fluid “V”, coupled with a new proposition – Experience Change – is a fresh new identity for a group that has been named among India’s top brands. It reflects Videocon’s renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, “V is the New Me”. This brand thought was arrived after an extensive study of Indian youth and their behavior patterns. The study showed that consumer buying behaviour has evolved over the years. Earlier clothing and fast food brands were ‘badges’. Now, technology occupies a much larger mind space. They invest in those brandsets which reflect their attitude and personality. It is also a metaphor for the restless nature of youth, change becoming the only constant.
Videocon Mobile Phones keeping this need in mind has therefore launched handsets which are very stylish, contemporary, user friendly and loaded with smart features that will make heads turn. The Videocon group, with a turnover of over Rs 24,000 crore, is rated among India’s top 15 business houses and is among the top 100 emerging giants of the world. It is also among the top 50 brands in India (source: Brand Equity ‘Most Trusted Brand’ Survey, 2009). The company offers a full range of products in televisions (conventional, flat, LCD), washing machines, air-conditioners, refrigerators, audio products, home theatre systems and microwave ovens.