Barinder Saluja, Candigarh ,Sept. 27 : IDEA Cellutar, the pan-lndia mobile operator awarded the winner of its popular VAS contest, at an event here today. Sarabjit Singh of Village Johal of Jallandhar Distt., was declared the bumper prize winner, and drove away in a swanky new Maruti Alto Car. 49 other ldea customers from Punjab won other exciting prizes including 1 Bajaj Pulsar Motorbike, 40 latest Nokia mobile phones and gift vouchers were given to other winners.
ldea gave its customers, a once-in-a-lifetime opportunity to win a Car, besides other attractive prizes through these unique Value Added Services (VAS) contests. ldea customers who participated and utilized the VAS services stood a chance to win a new car. Sarabjit Singh emerged as the highest prize winner of the contest. Shubh Karan Sharma of Ludhiana was delared the winner of the Bajaj Pulsar Motorbike. The contests witnessed a great amount of participation from the IDEA subscribers from various cities of Punjab
An enthralled and excited Sarabjit Singh said, “l am gratefut to ldea for giving me this wonderful opportunity through these exciting contests. With first winning experience, I can now say with belief that ‘An ldea can change your life’. On asking that how much he spended on winning this Alto car, he replied that, he was asked to pay TDS amount, Tax amount & VAT before he was handed over the car amounting to Rs. 1.1 lacs. As the contest went on though sms’s, he also told the media that in 5-6 months of this contest he had spent nearly Rs. 50,000/- in all to get his Idea mobile recharged to play this contest.
Speaking at the occasion, Mr. Anish Roy, COO – Punjab, HP and J&K, IDEA Cellular; said, “ln a highty competitive environment like telecom, we need to constantly innovate to offer something new and different, and reward our customers for having faith in our mobile communication services. We believe in continuous innovation and work towards bringing great ideas to reality. As a result, we launched this VAS contest which helped us connect better with our subscribers in Punjab, and increased usage on our network.” IDEA Cellular had devised these innovative contests to delight its discerning customers and retailers. The winners were selected through a validated process. Thousands of ldea subscribers in Punjab sent their entries to participate in the contests and win these attractive prizes.