By Madhup. Chandigarh, 16th Mar: World’s leading sports brand Reebok, today has launched a new technology ‘ZigTech’ which reduces wear and tear in key leg muscles by up to 20% allowing you to train harder for longer. Simply put, it’s an energy drink for your feet. This Reebok’s technology is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ‘‘ZigTech’’ bottom unit features innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe propelling the athlete forward with each step. The lightweight, flexible bottom unit, combined with a minimalist upper and whisper-quiet ground contact also contribute to making ‘ZigTech’ a new standard in running and training footwear. In fact, by wearing Reebok’s ‘ZigTech’ footwear, training longer just got easier. The technology results in up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings.
The team behind the technology is led by Bill McInnis, Reebok’s Head of Advanced Innovation who explained how the shoe works. Bill said, “Traditional energy return is focused only on the vertical impact of the heel strike. In contrast, ‘ZigTech’ is designed to transfer energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot.”
While sharing views on this occasion, Executive Director Sales and Marketing of Reebok India, Sajid Shamim said, “We always been committed to innovation. ‘ZigTech’ is a revolutionary technology which exemplifies our focus and commitment of delivering world class products to our consumers which make fitness and training all the more fun.”
In India, Reebok has launched ‘ZigTech’ technology in the IPL training footwear. ‘Zig tech’ will now be available in across all the Reebok stores of the country in team colors of Knight Riders, Bangalore Royal Challengers and Punjab Kings XI. This Reebok footwear is priced at Rs 6999.