Chandigarh : Sanjay Pahwa : Brand Alto, India’s largest selling car brand , now gets even more strength.
Maruti Suzuki today launched another version of Brand Alto, equiped with a K-series, 998 cc engine. This version , called ‘ Alto-K10’, comes with improved suspension, new cable-type transmission, superior brake system and more knee-room for rear seat passengers.
The existing Alto clocks average sales of over 20,000 units every months. Maruti Suzuki expects the Alto-K10 to bring in additional customers.
The Alto’s package of performance , fuel efficiency and attractive cost of ownership have together made it India’s most popular car. The Alto-K10 will take this forward. There are a growing number of first time buyers who seek more power, performance and attitute in their car, without having to stretch all the way to buy a higher segment car. The Alto-K10 is meant for them.
While the existing Alto will continue to serve customers across India, the new sibling, Alto-K10 , is specifically targeted at those customers, who are looking for premium features and performance in an economical package. For the record, the existing Alto holds the singular achievement of selling the highest number of units by a single model in a month with a staggering 25,340 units in may 2010.