By Mariela Govea* : For the first time in the last forty years, something seems to be changing. Or at least, seems to be the beginning of a new global tendency.
The most famous calendar of the world, italian Pirelli Calendar, which was launched yesterday in Copacabana, Río de Janeiro, Brazil, brought some innovations to its traditional image: no more nudes this time.
That ´s the big news. Some of the most beautiful and famous women of the world showed their beautiful bodies covered with clothes. A big step in non discrimination against women.
Always a thematic calendar, the other news is that for the first time in history the famous who posed are all of them involved in social causes, ONG ´s and International Cooperation.
The very selective 20,000 edition Pirelli ´s Calendar is being distributed now all over the world among celebrities, friends, best clients and institutions all over the planet.
The photograph is Steve McCurry, the photojournalist who came to fame with a cover story in 1985 about an Afghanistan girl portrait in a Pakistan refuge in 1985.
For the third time, Brazil was the location chosen for the photos, all over its different and impactants landscapes: wonderful beaches, views of local nightclubs and jazz bars; touristic neighborhoods- like Santa Teresa and Lapa-, to “favelas”( slums) such as Cantagalo where a boxer is having a training session. Also a picture of national dance capoiera was included and a fruit vendor. Common citizen were welcome as a plus.
Among the celebrities portraited are Karlie Kloss, check Petra Nemcova and ethiope Liya Kebede.
Another difference is that this time Brazilian women also starred in the calendar: brazilian model Adriana Lima, singer Marisa Montes and mythical actress Sonia Braga.Children rights, non discrimination against women and sustainable clothes are the signs of the times to come.
*Mariela Govea is presdent at Círculo Latinoamericano de Sexualidad Femenina. She is sexologist, psychologist and psychoanalist. Writer and columnist.
Budhist, hinduista and Tantra Master.