By Sargun Makhni a student of BBK DAV, Amritsar , MJMC-1 : Shawl from the name itself brings to our mind something tender, warm and designer. The shawl industry in India has existed since the ancient times for providing protecting against the freezing cold. Owing a shawl adds an overvalued investment to a women’s wardrobe. Indian shawls have an old history and are often preferred by women because of its tenderness and warmness.
The mention of the shawls was first found in the Mahabharata and the Ramayana. However with the changing demands, trends, fashion and styles the demand for shawls have also increased and thus this demand has given a boost to the shawls industry in India and it has grown with time. These shawls come in beautiful designs and colors attracting a large population of teenagers, women and men. These shawls are covered with heavy embroidery works, colors on soft and warm fabrics like silk, pashmina, cashmere, jamawar etc. The charm and beauty of these shawls has touched not just the glamour world but also has penetrated deep in to the street of fashion. Today even the western culture has adopted the traditional Indian designs.China is a leading manufacturer of shawls and wool textile in the world as it consumes around 382 million kg of wool every year. India comes the next which produces a very fine quality of shawls since ages. Indian shawl market has created a great name over the European countries. Wool is the basic raw material used in the Indian shawl industry besides cotton and silk. According to a survey, India is one of the leading producers of wool textile and is the third largest consumer of Australian wool in the world.
Apollo Shawls a well known name in shawls industry was established in 1970 in Amritsar by late Shree Maya Ram Seth who possessed specialized knowledge and experience in all types of shawls. The company is also licensed with WOOLMARK by INTERNATIONAL WOOL SECRETARIAT, ISO 9001:2008 & Crison Rated. Currently the operation is headed in Amritsar by Shree Piara Lal Seth, Mr. Ashwani Seth Mr. Akshay Seth and Mr. Amit Seth who are equipped with glorious heritage, dynamic personality, unfailing dedication and hard work.
“We are the biggest manufactures of pure wool shawls in the domestic market and now intend to be leading exporters of woolen shawls. We ensure timely supplies of the finest quality wool in the market in the desired quality “, says Mr. Amit Seth the Joint Managing Director of Apollo Shawls.
Thus, however shawl industry in India is growing day by day. Its demand in India as well as abroad is increasing with the change in trends and fashion industry.