By Anuj Bhalla,Chandigarh, March 17, 2012 :Steelbird Helmets & Fashion Designer Aarti Vijay Gupta at couture for Cause.Probably very first time in India the models walked the ramp with a unique messages of style and safety. Ace designer Aarti Vijay Gupta along with Steelbird helmets did the show – ‘Couture for a Cause” held at ITC Maratha, Sahar, Sahar Airport Road, Andheri (East) was an interesting affair. The show was attended by theatre personalities like Gary Richardson, Actress Pooja Missra & Akruti Mistry, Model-Actor Abhisekh Awasthi and few other models walked for Aarti. Film Vicky Donor Star Cast Walk the Ramp (Star Cast:- Ayushmann Khurana & Yami Gautam).
Wearing Steelbird helmets with innovative design and depicting futuristic styles, models astonished the audience, as it was indeed a unique experiment on the ramp. Models displayed the new range of helmets designed for today’s generation including Zoro, Eve, Carbon etc etce. These helmets are not just traditional hemlrets they are meeting the stringent quliaty parameters and having an edge of design and style.
Present on the occasion Mr Rajiv Kapur, Managing Director Steelbird Said, “wearing a helmet is a taboo among lot of people and people comprise heavily with their safety. By partnering here in a fashion show our Endeavour is to spread the message of safety. And remove the taboo from people that wearing helmet is not style. Today the models who walked the ramp with our futuristic range of helmets proved, it is a safety devised but keeping your style intact.”
The show will be aimed at supporting the social cause of helping children with special needs and funds will be raised to donate to LITTLE ANGELS School, an NGO for children with learning disabilities (ADD, ADHD, autism etc.) As a part of the students’ Fashion Marketing and Management Degree, they came up with the idea of giving back to society by organizing a fashion show, which will be a unique blend of high fashion, glamour and philanthropy.