Hyderabad: Keva Industries, a leading developer and direct supplier of wellness and healthcare products in India, has expanded its footprints by launching its operations in Andhra Pradesh in a bid to capture the high growth potential the state offers.
“The company has been getting encouraging response from consumers. We have successfully penetrated the semi urban and rural markets. We have now entered Andhra Pradesh to cash in on the growth opportunity it offers. With an investment of more than Rs 100 crore on Research and Development (R&D), we are planning to soon launch agriculture, skin care & personal care range. By 2020, the company targets to cross sales of Rs 5000 crore and have a network of 1 crore distributors throughout India,” Dr. Karan Goel, the chief executive officer of the company, said.
Keva Industries, which has been in direct selling business for the past 20 years, offers consumer products and business opportunities through a network of distributors supported by more than 1000 employees and over 100 scientists. The Bangalore-based company has an indigenous R&D facility and logistics supply chain.
“Andhra Pradesh is one of the high growth potential states in South India. We plan to make inroads with increased consumer access strategy coupled with extensive training program, experimental marketing approach and brand awareness, and product dispersion,” Mr. Raja Srinivasan, Sales Head, Anhra Pradesh, said.
Presently, the company is mainly focusing on developing the next-generation nutritional & FMCG articles. Besides Andhra Pradesh, the company is bullish on Jharkhand, Gujarat, Maharashtra, West Bengal, Karnataka, Delhi, Assam and Uttar Pradesh.
The products that the company makes possess unique proprietary formula with copyright for safety of distributors followed by a couple of patents. The company complies with all the rules & regulations of FSSAI. All products of the company are HALAL & Kosher certified and produced under International GMP regulations.
“Each of company products has been formulated and developed after solid scientific research. We ensure that our products promote health and wellness to provide people better quality of life,” said Dr. Stephen Taylor, a member of the company’s Scientific Advisory Board and a pioneer in the development of new technologies.
The company has its own investment offices in Europe, the UK, the USA and Japan. The strong, customer-focused approach and the continuous quest for world-class quality have enabled the company to attain and sustain leadership in all its major lines of business.